Paleo enthusiast and intellectual property, patent, and trademark attorney Brent Britton is our interview guest today in Episode 844 of “The Livin’ La Vida Low-Carb Show.”
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Most of the interview guests we invite on to the podcast have something to contribute in the realm of diet, fitness and health. But today we wanted to shift gears slightly by inviting on a Tampa, FL-based lawyer named Brent C.J. Britton who specializes in intellectual property and helping keep start-up companies legal. As a fan of the Paleo diet personally, Brent is committed to helping Paleo bloggers, podcasters and other content producers protect the content they are producing to prevent others from stealing it. He’s written a beginner’s guide to this topic entitled Ownability: How Intellectual Property Works and shares some of the insights from his book in today’s show.
Listen in to hear Jimmy and Brent discuss how he blogs as the “Unfrozen Caveman Lawyer,” his background in computer science that turned to the law, his friend Joe Salama introduced him to Paleo in 2011 with “astounding results,” why he’s not bothered by the criticisms of the “caveman” imagery, what Paleo and low-carb content makers can do to protect their intellectual property (and why it may not be a big deal), why people feel comfortable taking content from the Internet, any content redistribution needs proper attribution, what you can do if someone takes your content and reposts it on their website, how to deal with someone overtly stealing content online and selling them as e-books (if they are profiting from it, then they are ripe for being sued), the case of Steve Cooksey who got sued for giving dietary advice, how people blogging in the Paleo or low-carb community should be careful with the disclaimer they display on their page to avoid legal ramifications, why using the phrase “no copyright intended” is meaningless, if you get something from a company at no charge then you must disclose that information, the CMP.LY disclosure that I use with my sponsors, the interesting way people view the Internet (it’s taboo to make money on it in the eyes of many people), how it doesn’t cost you a dime to access the LLVLC content, why incorporating as a business is vitally important, why grabbing the URL and form an LLC doesn’t give you the trademark to any particular name, the importance of “get it in writing,” the controversy over who owns the trademark to “The Paleo Diet” (Dr. Loren Cordain holds it), how “The Paleo Diet” was more distinctive in the past but not as much now, if you want to create a unique name with “Paleo” then use more words, and so much more! There’s a plethora of invaluable information in this podcast that can help you if you blog, podcast, do YouTube videos, or have a social media presence sharing about healthy Paleo or low-carb living!
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LINKS MENTIONED IN EPISODE 844
– SUPPORT OUR SPONSOR: Get the Ketonix breath ketone analyzer from Ketonix.com or on Amazon.com in the STANDARD or SPORT edition
– SUPPORT OUR SPONSOR: Try the many flavors of products from Quest Nutrition
– Brent C.J. Britton bio
– Ownability: How Intellectual Property Works
– BrentBritton.com
– RELATED PODCAST: The LLVLC Show #539: Low-Carb Diabetes Blogger Steve Cooksey