[podcast]http://www.thelivinlowcarbshow.com/shownotes/wp-content/uploads/llvlc167-colette-heimowitz.mp3[/podcast]
Have you seen some of the advertisements featuring the Atkins shakes and bars from Atkins Nutritionals lately? It’s RADICALLY different from what it has been in the past as you will quickly notice when you see it. I’m not saying it’s bad necessarily, but it’s certainly different. However, there have been some concerns that the company that the late great Dr. Robert C. Atkins founded is now bastardizing the high-fat, low-carb message he promoted for three decades. So I made contact with a friend within Atkins Nutritionals to ask her about these issues that so many of you have shared with me in recent months.
In Episode 167 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore,” we hear directly from Atkins Nutritionals spokeswoman and nutritionist Colette Heimowitz who has a whole lot of explaining to do with this new move toward “lean protein” and “healthy whole grains” in the new advertising for the company. And she explains why they decided to promote this version of Atkins which she says “hasn’t changed”–it’s only being better communicated now to overcome the myths that STILL persist today. Check it out and see for yourself whether you agree if this is an effective marketing strategy.
Colette Heimowitz has been at Atkins Nutritionals for a long time and even worked with Dr. Atkins at the Atkins Center for several years looking at the science behind the Atkins low-carb lifestyle. Through all the ups and the downs, Colette has always kept the focus on the science behind the Atkins Nutritional Approach even when the investors in the Atkins Nutritionals company were merely hanging on for dear life and feeling tempted to take the message off of low-carb and on to “healthy living.” She discusses quite a bit of information about the changes that have been happening at the company over the past couple of years.
Much of the new marketing of the Atkins diet is communicated and promoted in the new book Colette co-wrote with Dr. Stuart Trager called The All-New Atkins Advantage: The 12-Week Low-Carb Program to Lose Weight, Achieve Peak Fitness and Health, and Maximize Your Willpower to Reach Life Goals. We hear from Colette in the interview explaining why there was a need for a new Atkins book after Dr. Atkins New Diet Revolution has been out there for over a decade. There’s a lot of information shared in this interview with Colette Heimowitz that I’m sure will instigate quite a discussion.
So how about what you heard from Colette Heimowitz at Atkins Nutritionals? Did she make a convincing argument for the latest marketing that is happening with the company or do you feel they are moving away from the original intent of the company that Dr. Atkins founded?